The Press Box

Bark’s Central Media Hub

The Press Box is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.

Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward.  In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.

In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.