Why Choose Bark?

Almost Three Decades of Innovation & Problem-Solving Experience

Our Edge

Bark is a solutions company focused on brand strategy, user experience, content creation, and repeatable technology. Whereas most creative agencies started out in the print and broadcast world and are now migrating over to the web, Bark started at the opposite end of the spectrum. We have been technology experts since 1996, producing work for some of the highest-profile organizations in the world, some of which include…

Over the last few decades, we have strategically positioned our company as a creative agency that produces world-class design, communications strategies and technology platforms.

Learn More About Our Services View Our Work

Our Leadership Team

At the heart of every successful organization, you’ll find a great team. Bark is filled with passionate and skilled people who want to work with other passionate and skilled people.

Brian Klassen


In addition to his internal roles running the company, Brian oversees and leads idea generation, brand development strategy, and instruction. Be it a corporate or not-for-profit setting, Brian asks the right questions that lead to the best brand-building solutions.

Ray Majoran

Founder & CEO

Ray is the CEO of Bark Communications, focusing his efforts on building culture, creativity, strategic partnerships, and innovative technology solutions.

Steve Gauthier

Chief Technology Officer

As the leader of Bark’s technological needs, Steve is responsible for taking the lead on information security and technology. He spends the lion's share of his time researching, developing, and implementing technology strategies and software architecture.

Hugh Pindur

Creative Director

Hugh’s primary task is to translate the initial ideas and strategies for a project into the tangible designed pieces that the end user interacts with.

Linda Parry

Director, Client Services

At Bark, Linda is our Director of Client Services, but that doesn’t come close to describing all her skills. Besides having client responsibility, Linda is the go-to person when buying media or needing to get something produced.

Mike Lee

VP, User Experience

As the VP of User Experience, Mike primarily oversees the experience our clients have while using our BarkBuilder web platform. From ensuring our messaging is consistent and awesome, to making sure our clients and partners have a great experience, Mike's passion for providing exceptional service is his primary driving force.

Ryan Johnston

Director, Digital Strategy

Ryan brings her expertise in social media marketing to create and execute effective digital communications strategies for Radiant and for our clients. Her background in production and design allows her to turn strategic ideas into compelling creative storytelling pieces.

Tom Ward

Communications Consultant

With over twenty-five years’ experience helping organizations reach their goals through strategic planning, fundraising, marketing, and communications, Tom loves coming alongside leaders and their teams to make ideas tangible.

Carolyn Majoran

Director, Finance

Carolyn is the Director of Finance at Bark (we never get on her bad side!) and also supports the team with her strong skill-set in writing and communications.

Our Company

At the core of all of our strategies, you will find our Four Pillars. They drive us to great, customer-centric solutions that get results for our clients. How you communicate your brand goes well beyond your logo and media. We believe there are four key pillars to a successful brand: Honesty, Quality, Consistency, and Frequency.


Be true to yourself in the way you communicate. Your marketing has to deliver a brand promise that is an accurate representation of what the customer will experience in working with you. (Your customer = Clients, Community, Advisors, Potential Customers, etc.)


Whatever you do, do it with excellence. That doesn’t have to mean it will cost a lot, but it does mean that you are committed to being the very best that you can be.


Your messages (visual, textual, etc.) need to be consistent in all mediums and over a pre-determined amount of time.


How often you share your message is critically important to the success of its adoption and impact on your brand.

Creating a Successful Brand

We’re so adamant about doing this right, we’ve created an entire map dedicated to our branding process. Feel free to download it, or if you’d like a hard copy, give us a shout.

Contact Us Download Bark's Brand Map