Bark is a solutions company focused on brand strategy, user experience, content creation, and repeatable technology. Whereas most creative agencies started out in the print and broadcast world and are now migrating over to the web, Bark started at the opposite end of the spectrum. We have been technology experts since 1996, producing work for some of the highest-profile organizations in the world, some of which include…
At the heart of every successful organization, you’ll find a great team. Bark is filled with passionate and skilled people who want to work with other passionate and skilled people.
At the core of all of our strategies, you will find our Four Pillars. They drive us to great, customer-centric solutions that get results for our clients. How you communicate your brand goes well beyond your logo and media. We believe there are four key pillars to a successful brand: Honesty, Quality, Consistency, and Frequency.
Be true to yourself in the way you communicate. Your marketing has to deliver a brand promise that is an accurate representation of what the customer will experience in working with you. (Your customer = Clients, Community, Advisors, Potential Customers, etc.)
Whatever you do, do it with excellence. That doesn’t have to mean it will cost a lot, but it does mean that you are committed to being the very best that you can be.
Your messages (visual, textual, etc.) need to be consistent in all mediums and over a pre-determined amount of time.
How often you share your message is critically important to the success of its adoption and impact on your brand.