Why Choose Bark?

Almost Three Decades of Innovation & Problem-Solving Experience

Our Edge

Bark is a solutions company focused on brand strategy, user experience, content creation, and repeatable technology. Whereas most creative agencies started out in the print and broadcast world and are now migrating over to the web, Bark started at the opposite end of the spectrum. We have been technology experts since 1996, producing work for some of the highest-profile organizations in the world, some of which include…

Over the last few decades, we have strategically positioned our company as a creative agency that produces world-class design, communications strategies and technology platforms.

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Our Leadership Team

At the heart of every successful organization, you’ll find a great team. Bark is filled with passionate and skilled people who want to work with other passionate and skilled people.

Brian Klassen

President

Professional Background With four decades in the marketing and communications field, Brian has a lot of experience to draw on. The first part of his career focused on solving brand problems through campaign development and design. More recently, he has focused on idea generation, brand development strategy, and team leadership. In his career,

Ray Majoran

Founder & CEO

Professional Background Ray was able to establish himself at a young age in the information technology field. Upon completing high school, he was recruited to teach computer applications for the Government of Ontario. In 1996, he became a pioneer in the web community by developing websites and database platforms for a number of major brands. In

Steve Gauthier

Chief Technology Officer

Professional Background Steve has spent the last two decades engulfed in the realm of information technology. He studied Computer Networks Engineering at RCC College of Technology in Toronto and has led our Web Development team since 2008 as the Senior Developer & IT Production Manager. Service Area In 2021 Steve took over the reins as the

Hugh Pindur

Creative Director

Professional Background Hugh has been pushing pixels for 26 years, 21 of those with Bark. Service Area Hugh’s primary task is to translate the initial ideas and strategies for a project into the tangible designed pieces that the end user interacts with. Personal Interests Swim. Bike. Run. Preferably in that order. Hugh likes to spend his

Linda Parry

Director, Client Services

Professional Background After graduating from McMaster University (go Marauders), Linda started her professional career in the banking world. This banking environment experience is key to her reputation as a very detail-oriented person. But she needed to let loose, so about two decades ago, Linda made the jump to the agency world and has since

Mike Lee

VP, User Experience

Professional Background After graduating with a programming education from the British Columbia Institute of Technology, Mike spent a decade focused on web design and development in both Alberta and Ontario before joining the team at Bark in 2014. Service Area As the VP of User Experience, Mike primarily oversees the experience our clients have

Ryan Johnston

Director, Digital Strategy

Professional Background With a background in video production and social media management, Ryan went on to acquire a master’s degree in Media Journalism and Communications to learn to tell stories in the digital landscape with excellence. Ryan began her career working in the digital marketing world, helping several non-profit and missions

Tom Ward

Communications Consultant

Professional Background Tom spent the first twelve years of his career developing products and services for a US-based publisher, a job that included a five-year stint as the managing editor of their flagship publication. It was there that he learned the power of story to drive change.  Those early lessons as a project manager, content

Carolyn Majoran

Director, Finance

Professional Background Carolyn studied at Tyndale University College and George Brown College. She has two decades of experience in bookkeeping and client care. Service Area Carolyn is the Director of Finance at Bark (we never get on her bad side!) and also supports the team with her strong skill-set in writing and communications. Personal

Our Company

At the core of all of our strategies, you will find our Four Pillars. They drive us to great, customer-centric solutions that get results for our clients. How you communicate your brand goes well beyond your logo and media. We believe there are four key pillars to a successful brand: Honesty, Quality, Consistency, and Frequency.

Honesty

Be true to yourself in the way you communicate. Your marketing has to deliver a brand promise that is an accurate representation of what the customer will experience in working with you. (Your customer = Clients, Community, Advisors, Potential Customers, etc.)

Quality

Whatever you do, do it with excellence. That doesn’t have to mean it will cost a lot, but it does mean that you are committed to being the very best that you can be.

Consistency

Your messages (visual, textual, etc.) need to be consistent in all mediums and over a pre-determined amount of time.

Frequency

How often you share your message is critically important to the success of its adoption and impact on your brand.

Creating a Successful Brand

We’re so adamant about doing this right, we’ve created an entire map dedicated to our branding process. Feel free to download it, or if you’d like a hard copy, give us a shout.

Contact Us Download Bark's Brand Map