The Press Box

Bark’s Central Media Hub

The Press Box is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.

Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward.  In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.

In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.

Both in our agency and our partnerships with clients, it is, and always has been, a pleasure to work with amazing people.

One such client is Salus Mutual, a company who not only understands the value of high-quality brand work, but is passionately committed to going the extra mile. With empathy and professionalism, they’re there for their neighbors when the unexpected happens.

In the world of consumer electronics, describing something as “revolutionary” and “magical" sounds like hype, marketing bluster. But those were the words Steve Jobs used to describe the iPhone in January 2007, six months before the device first went on sale.

More than sixteen years after the iPhone’s release, intuition continues to be a strategic advantage. In a world where everything seems to be a click or swipe away, it’s easy to think technology has all the answers. But there’s still no app for intuiting how your product or service will enhance the lives of your customers.