About two years into my tenure at a niche/nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.

From rising inflation to the great resignation, the one thing everyone seems to be dealing with is change. And while change has always been a part of our lives, and an unavoidable aspect of leadership, there’s no doubt the pace has accelerated over the last few years.  

The meteoric rise of ChatGPT told OpenAI and their competitors what to do: take their foot off the brake; go all in. With the gas pedal to the floor, some are urging caution, while others race towards their A.I. payday, their eyes firmly fixed on the prize.