Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward. In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.
The Press Box
Bark’s Central Media Hub
The Press Box is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.
In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.
At the start of a new year, it’s not uncommon to come up with a list of things you intend to change or do differently. When you’re given a clean slate, it triggers a reflective pause: What do I want my life to look like at the end of this year? What do I need to keep doing? What do I need to stop doing?
Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products?
About two years into my tenure at a niche/nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.
By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.
From rising inflation to the great resignation, the one thing everyone seems to be dealing with is change. And while change has always been a part of our lives, and an unavoidable aspect of leadership, there’s no doubt the pace has accelerated over the last few years.
I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds!