In this article you’ll find what you need to know about the unprecedented IT outage that disrupted institutions around the world today.

Reports indicate that thousands of flights were temporarily grounded, financial transactions were disrupted and critical healthcare services were impacted. This event serves as a stark reminder of the vulnerability of our technology-dependent world. 

At Bark, we often encounter businesses tempted by services offering to flood social media with large volumes of content at incredibly low costs. While the appeal of constant activity might seem enticing, it’s the quality of content that truly drives success on social media. Here are seven reasons why focusing on high-quality content is the strategic choice for meaningful engagement and long-term growth.

Haven't figured out how to manage Facebook ads properly? Hear us when we say: You are not alone. This issue is way more common than you might think. Hear about the experiences of our clients who used to struggle with Facebook business manager! 

Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward.  In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.

Linda has a career full of experience fulfilling the ‘account executive’ role for agencies, and yet, even after all these years she’s still asked about what exactly she does all day. Check out her video to learn more about her career in advertising! 

In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.

At the start of a new year, it’s not uncommon to come up with a list of things you intend to change or do differently. When you’re given a clean slate, it triggers a reflective pause: What do I want my life to look like at the end of this year? What do I need to keep doing? What do I need to stop doing?

Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products? 

Check out Brian's video to gain insight on how to know when your brand needs a makeover, and the best methodology for re-vamping your brand.