In 2025, a strong personal brand is not just a nice-to-have for founders and executive directors — it’s a necessity. While company pages and official communications play a huge role in marketing an organization, leveraging the founder/CEO’s LinkedIn presence and email outreach can make a significant impact on brand visibility, trust and

Quick — name a few qualities of a great leader. I bet you thought of things like "decisive," "innovative," maybe "inspiring" or "visionary." We've all sat through those leadership seminars where they drill these attributes into our heads. But here's what's fascinating: When Gallup asked thousands of people across 52 countries what they

There’s a storm brewing. You can feel it. Stubborn inflation, volatile markets, supply chain disruptions, global tensions — each one a warning sign that change is coming. Now, the threat of tariffs and trade wars is adding another layer of uncertainty, making it even harder for businesses to plan ahead. Maybe we’re heading into a full-blown

Let me start with a truth that might sting: Your team's dedication, late-night strategy sessions and innovative solutions aren't enough. Neither is your industry expertise or your stellar product lineup. The missing piece? A brand that makes people stop scrolling and start converting. I know what you're thinking: "Not another branding

We've all been there. The quarterly numbers look good. The clients are happy. The system works. Everything is fine. That's the moment you should be looking around the corner, getting clear-eyed about what’s next. "If it ain't broke, don't fix it" might be the most expensive advice ever given. Just ask Kodak, who thought everything was fine until

This one’s for all the content creators out there. We’ve all experienced it… you’re staring at an empty content calendar, feeling the pressure to post something, but inspiration just isn’t striking. Maybe your creativity is running low, or maybe you feel like you’ve already said everything there is to say. Know this: you don’t have to reinvent

What’s more important: Building an internal empire or achieving real success?

In the business world, we often equate success with knowledge: having deep domain expertise. After all, understanding your market, knowing your audience and mastering your craft seem like obvious prerequisites to achievement. But after years of consulting with brands on their positioning and communications strategy, I've observed something

Over the last three decades of working with organizations, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...