In the business world, we often equate success with knowledge: having deep domain expertise. After all, understanding your market, knowing your audience and mastering your craft seem like obvious prerequisites to achievement. But after years of consulting with brands on their positioning and communications strategy, I've observed something

Over the last three decades of working with organizations, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...

f you’re a CEO or Marketing Director, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?

There’s been a lot written and said about artificial intelligence (AI) over the last two years. When we weighed in on the subject, we wondered how this advancement, perhaps the biggest of our lifetime, would shape the future of work — the jury’s still out. What we do know with certainty is that AI is here to stay, and figuring

We’ve all been there: you're walking down the beverage aisle at the grocery store, faced with a sea of colorful cans and bottles. Without hesitation, your hand reaches for that familiar red can of Coca-Cola...

If there is one thing you want to get right, it’s this: You want to put your brand in a position to maximize its impact in the marketplace. Makes sense, right? Sure it does. But in our experience, there are a couple of things working against you. Fortunately, they have logical solutions which may simply be hidden from view. When it comes

Ever wondered what you're really paying for when you hire a marketing agency? Discover the hidden value behind the cost and 5 key factors to consider before hiring an agency.

As the leaves begin to change and we settle into September, it's easy to think we still have plenty of time before the year comes to a close. But here’s the truth: September isn’t just another month—it’s a pivotal time to refocus, plan and ramp up your efforts for the year ahead. 

In this article you’ll find what you need to know about the unprecedented IT outage that disrupted institutions around the world today.

Reports indicate that thousands of flights were temporarily grounded, financial transactions were disrupted and critical healthcare services were impacted. This event serves as a stark reminder of the vulnerability of our technology-dependent world.