I came across an Instagram ad recently that completely stopped me mid-scroll. I watched it a few times over and realized something interesting: while I could see myself being interested in the product, I was even more drawn in by the entertainment of the ad itself. It was interesting, authentic and full of personality while still showcasing the product perfectly.

It was completely different from the ads I normally scroll past.

Simplicity sounds easy. But anyone who's worked on a brand knows, it’s actually one of the hardest things to pull off. As a marketer and a creative, I love new ideas. I get excited about fresh trends, new platforms, eye-catching design styles. And if you’re reading this blog, I bet you can relate. 

One of our clients showed us a communications plan they had paid a company exorbitant amounts of money for. When we opened the file, we were shocked.

Most businesses obsess over one thing when it comes to digital marketing: traffic. How many people are coming to our website? How can we get more clicks? Should we boost that post again? If your digital campaigns are driving traffic but not delivering results, it’s time to stop blaming the algorithm and start looking at your landing pages.

In 2025, a strong personal brand is not just a nice-to-have for founders and executive directors — it’s a necessity. While company pages and official communications play a huge role in marketing an organization, leveraging the founder/CEO’s LinkedIn presence and email outreach can make a significant impact on brand visibility, trust and

This one’s for all the content creators out there. We’ve all experienced it… you’re staring at an empty content calendar, feeling the pressure to post something, but inspiration just isn’t striking. Maybe your creativity is running low, or maybe you feel like you’ve already said everything there is to say. Know this: you don’t have to reinvent

"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes. 

Haven't figured out how to manage Facebook ads properly? Hear us when we say: You are not alone. This issue is way more common than you might think. Hear about the experiences of our clients who used to struggle with Facebook business manager! 

Check out some examples of videos we produced for Siskinds The Law Firm while we take you behind the scenes to explore why we made certain strategic and creative choices that resulted in videos that elevated the client’s online presence and brought their legal expertise to life.