Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products? 

In the world of consumer electronics, describing something as “revolutionary” and “magical" sounds like hype, marketing bluster. But those were the words Steve Jobs used to describe the iPhone in January 2007, six months before the device first went on sale.

More than sixteen years after the iPhone’s release, intuition continues to be a strategic advantage. In a world where everything seems to be a click or swipe away, it’s easy to think technology has all the answers. But there’s still no app for intuiting how your product or service will enhance the lives of your customers.

Check out Brian's video to gain insight on how to know when your brand needs a makeover, and the best methodology for re-vamping your brand. 

Email marketing remains one of the most effective ways to connect with your audience, promote products or services and drive engagement. However, with inboxes flooded daily, it's essential to follow best practices to ensure your emails stand out and achieve your desired outcomes. In this blog post, we'll explore some key email marketing best

About two years into my tenure at a niche/nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.

Over the past decade, there has been a steady uptick in security breaches and unauthorized access to user accounts across the various digital platforms we use daily. These breaches affect the majority of web-based tools, from banking, email services and social media, to critical infrastructure. Threats like this pose a significant challenge to organizations and individuals alike.

By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.

From rising inflation to the great resignation, the one thing everyone seems to be dealing with is change. And while change has always been a part of our lives, and an unavoidable aspect of leadership, there’s no doubt the pace has accelerated over the last few years.  

I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds!