In the business world, we often equate success with knowledge: having deep domain expertise. After all, understanding your market, knowing your audience and mastering your craft seem like obvious prerequisites to achievement. But after years of consulting with brands on their positioning and communications strategy, I've observed something

At Bark, we believe technology and design can be powerful catalysts for brand impact. When Compassion, a global leader in child development and poverty alleviation, needed a solution to engage donors more effectively, they came to Radiant (Bark’s charitable division) to help reimagine their primary donor system, MyCompassion.

Over the last three decades of working with organizations, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...

"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes. 

f you’re a CEO or Marketing Director, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?

There’s been a lot written and said about artificial intelligence (AI) over the last two years. When we weighed in on the subject, we wondered how this advancement, perhaps the biggest of our lifetime, would shape the future of work — the jury’s still out. What we do know with certainty is that AI is here to stay, and figuring

We’ve all been there: you're walking down the beverage aisle at the grocery store, faced with a sea of colorful cans and bottles. Without hesitation, your hand reaches for that familiar red can of Coca-Cola...

If there is one thing you want to get right, it’s this: You want to put your brand in a position to maximize its impact in the marketplace. Makes sense, right? Sure it does. But in our experience, there are a couple of things working against you. Fortunately, they have logical solutions which may simply be hidden from view. When it comes

Bark is thrilled to announce a new partnership with Lionhearts Inc. through our Bark ONE program, enhancing our shared mission to serve the vulnerable and bring hope to those in need. This collaboration strengthens Lionhearts' capacity to address food insecurity, deliver essential supplies and provide practical support to communities across