Your morning started with an urgent email about declining engagement on social, followed by a less-than-encouraging Slack message pointing to the success of your competitor's recent campaign. An hour later, your boss wants to know when you're going live with that new CRM integration that promises to boost lead conversion. And the sales team?

We’ve all experienced it — walking into a room and instinctively pausing, our attention drawn to a single individual who exudes presence and importance. But why does this happen? And more importantly, how can you ensure that your brand commands the same level of attention? Stopping power isn’t everything, but it is the first thing. If your brand

In 2025, a strong personal brand is not just a nice-to-have for founders and executive directors — it’s a necessity. While company pages and official communications play a huge role in marketing an organization, leveraging the founder/CEO’s LinkedIn presence and email outreach can make a significant impact on brand visibility, trust and

In a competitive environment where products and services often look remarkably similar, what truly differentiates exceptional businesses from their competitors?  This question is at the heart of building a memorable brand. When we asked our readers what topics they'd like us to explore, Ben Lanthier, an Account Manager with Sportswood

Quick — name a few qualities of a great leader. I bet you thought of things like "decisive," "innovative," maybe "inspiring" or "visionary." We've all sat through those leadership seminars where they drill these attributes into our heads. But here's what's fascinating: When Gallup asked thousands of people across 52 countries what they

Bark Communications is pleased to announce its partnership with East African Power (EAP), a leading renewable energy developer in Sub-Saharan Africa, through Bark's innovative Bark ONE model. This strategic relationship will elevate EAP’s marketing, communications and brand positioning efforts as the company accelerates its mission to

There’s a storm brewing. You can feel it. Stubborn inflation, volatile markets, supply chain disruptions, global tensions — each one a warning sign that change is coming. Now, the threat of tariffs and trade wars is adding another layer of uncertainty, making it even harder for businesses to plan ahead. Maybe we’re heading into a full-blown

Let me start with a truth that might sting: Your team's dedication, late-night strategy sessions and innovative solutions aren't enough. Neither is your industry expertise or your stellar product lineup. The missing piece? A brand that makes people stop scrolling and start converting. I know what you're thinking: "Not another branding

We've all been there. The quarterly numbers look good. The clients are happy. The system works. Everything is fine. That's the moment you should be looking around the corner, getting clear-eyed about what’s next. "If it ain't broke, don't fix it" might be the most expensive advice ever given. Just ask Kodak, who thought everything was fine until