Earlier today I was listening to one of my favorite songs. It's called 'Belief' by John Mayer. I've copied the lyrics from that song on this blog before. But today, the first verse really caught my attention and I wanted to share it with you: Is there anyone whoEver remembers changing their mind fromThe paint on a sign?Is there anyone who really

Follow-the-leader. We all do it, both individually and corporately. What I want to communicate through this post can be pretty much summarized in the following quote from an article regarding how Microsoft used the Farmville application on Facebook to more than triple it's fan-base on that property: “Even as advertisers rush to Farmville

Knee-jerk reactions. We all have them, both individually and corporately. It's something we constantly warn our clients about. One of the challenges that a knee-jerk reaction presents is that it's tough to identify. Because it's such an innate reaction, we treat it like an idea and develop rationale around it which translates into not realizing

Last week I wrote about the “Own the Podium” program that the Canadian Olympic Committee, VANOC (Vancouver Organizing Committee) and Canada's sport federations established back in 2005 which involved greater funding for our athletes than they had ever had before and also provided a really aggressive goal for the athletes. Thing is,

Back in 2005, the Canadian Olympic Committee, VANOC (Vancouver Organizing Committee) and Canada's sport federations established a very aggressive program (especially for Canada) called 'We Own the Podium', which was meant to inspire Canadian athletes to push harder than they ever had before and set Canada up to win the Vancouver Olympic Games.

Communication is a two-way street right? Well, maybe. But there's lots of times when communication becomes entirely one-sided. It occurs when one person really wants to communicate something but the other has no interest in hearing it. Companies with garbage products do this a lot...and fail. Lots of them use tactics of repetition (read