About two years into my tenure at a niche/nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.

Over the past decade, there has been a steady uptick in security breaches and unauthorized access to user accounts across the various digital platforms we use daily. These breaches affect the majority of web-based tools, from banking, email services and social media, to critical infrastructure. Threats like this pose a significant challenge to organizations and individuals alike.

By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.

From rising inflation to the great resignation, the one thing everyone seems to be dealing with is change. And while change has always been a part of our lives, and an unavoidable aspect of leadership, there’s no doubt the pace has accelerated over the last few years.  

I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds!

As Classic FLS experienced rapid growth, they encountered a new challenge: a shortage of personnel to keep up with demand. To help tackle this issue, we developed a recruitment strategy that would attract top talent to various positions throughout the organization. 

The meteoric rise of ChatGPT told OpenAI and their competitors what to do: take their foot off the brake; go all in. With the gas pedal to the floor, some are urging caution, while others race towards their A.I. payday, their eyes firmly fixed on the prize.

TikTok has given us a unique insight into what types of video content audiences love to see. Find out how the beloved cookware brand Le Crueset is strategically using short-form video content to build their brand. 

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.