It's been a while since we've talked about Social Media. You know, those crazy websites with cutesy names like Twitter, Digg, StumbleUpon and the less cutesy-named but growing powerhouse, Facebook. But don't take our silence on the topic as a lack of enthusiasm or interaction with it as a valuable tool in the arsenal of a marketer and

The Haka - a traditional Maori dance which has been popularized by the New Zealand All Blacks Rugby team. It's a powerful and intimidating sight. One that not only sounds the call to the opposing team that they are up for a fight, but perhaps more importantly, it is an experience that undoubtedly draws the All Blacks together in unity as they

I can't recall how long ago now, but likely in the range of two years or so, I started seeing ads by a company called Brand Power. The first time I saw one I thought it was terrible. It might have been for cough drops or some other medical product, I can't recall. I just remember thinking it was a horribly boring and unappealing commercial. In

Whenever we start a custom project with a new client there are a few questions we always want answered. The first has to do with knowing the scope of our involvement in their communications. Some organizations call us with the intention of having us work with them on solely on a given project: an ad, an annual report or a website. Others, invite

We live in a world that feels like it's moving at a hundred miles an hour. Speed is believed to be of the essence. We attack every problem with speed and aggression not considering that each problem would benefit from it's own approach...and that that approach might not be speedy or aggressive. Lewis Pugh talks about how he learned this lesson

Today I want to hone in on the concept of 'space'. And no, by 'space' I'm not referring to, “the final frontier”. Rather, I'm talking about Negative Space – the area around and between the subject(s) of an image. To borrow from the Wikipedia definition of Negative Space: The use of equal negative space, as a balance to positive

I was reading through Marketing Magazine and came across an article entitled: "Peer Trust Plunges". The subtitle read: "Consumers trust friends less, CEO's more, according to latest Edelman study." The article goes on to outline that: "the number of people who view their friends and peers as credible sources of information about a company

A few weeks back I had an opportunity to hear Jim Collins, author of books like Built to Last, Good to Great and more recently, How the Mighty Fall, speak on the topic of marks of great leaders. In his talk, Jim made the following statement: "The signature of the greatest executives is humility". You may ask, what's Andrew doing talking about

A little more than a year ago, I took up running and it occurred to me late last week that it really is amazing how it has changed the way I think. If I look at a picture of a beautiful scene with a road or a path in it, one of the first things that comes to my mind these days is: "Wow, that would be an awesome place to run!" I never used to