All too often, we let tools like Facebook and Twitter rule our approach to our customers. But you don't need that third voice in the conversation - the most important people are your customer and you.

Facebook usage can get downright silly at times. Organizations need to think deeply about how they interact on FB and other social media platforms. Here's one thing to look out for...

Search Engine Optimization ("SEO") seems to be on a lot of people's mind's these days. But in our experience, what they believe about it isn't always current. Here's a strategy to address that.

"Content marketing" is a modern marketing buzzword. But there's a lot of confusion around it too. Here's my attempt at clarifying it a bit.

Depending on many influencing factors, your brand could be stronger than ever, or weak and desperate, in which case extra care should be exercised.

This week has brought a few reminders of how price can be a tempting and very natural reactionary marketing strategy, but one that doesn't actually solve sales problems.

Good solutions can sometimes lead to brand new problems. Sound confusing? It is. Here's how to resolve it.

If you’re thinking about price reductions as your marketing strategy, you might want to think again.

If you want people to remember you, you have to be in more places, more often. Don't just present your brand to them when they expect it - engage them when they aren't expecting it.