After more than three decades in business, I’ve witnessed plenty of change. Technologies come and go, trends rise and fall and new generations bring fresh perspectives. But there’s one truth I’ve come to respect more with every passing year: the core principles of marketing don’t really change. Only the names do. Back in the day, we talked about

Ever wondered what you're really paying for when you hire a marketing agency? Discover the hidden value behind the cost and 5 key factors to consider before hiring an agency.

Linda has a career full of experience fulfilling the ‘account executive’ role for agencies, and yet, even after all these years she’s still asked about what exactly she does all day. Check out her video to learn more about her career in advertising! 

Businesses and charities all know that you need to thank your customers and donors. But do they do it? When was the last time you thanked your most loyal customers — those who put their trust in you and your products? 

I started my career working in the marketing department of a large financial institution, and I’ve witnessed the remarkable development from paper-based couriers to digital workflows over broadband. It's amazing how quickly technology has transformed our daily lives and operations — what used to take days now happens in minutes, even seconds!