After 40 years of building London's finest custom homes, Crown Homes was ready for their own transformation.
As their agency of record, Bark Communications embraced the challenge of refreshing a legacy brand while paying homage to Crown Homes' signature craftsmanship and attention to detail. Our partnership began with a comprehensive Brand Health Diagnostic, which revealed specific ways to enhance their brand presence through an updated brand identity, a social media strategy that connects them with their high-profile clientele and a refined web presence that points to what clients will experience at each stage of their build: exceptional customer service.
"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes.
Crown Homes has built its reputation on quality craftsmanship and exceptional customer service. To reflect this heritage while embracing a fresh contemporary outlook, we updated their logo, style guide and brand messaging. These updates ensure consistency across all touchpoints and highlight their dedication to custom high-quality home building.
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A Website Built for Excellence
The website refresh was a crucial element of this project. We migrated their site to BarkBuilder, our website platform designed specifically for businesses looking to combine stunning aesthetics with robust functionality. The new website showcases Crown Homes' rich history, their design philosophy and their growing portfolio. Each page reflects their commitment to delivering homes that are both timeless and innovative.
Crown Homes now has a platform that reflects their standing as one of London's top custom home builders while offering a user-friendly experience for prospective clients exploring their services.
Looking Ahead
By aligning their brand identity and website functionality with their legacy of excellence, Crown Homes is well-positioned to inspire and attract future homeowners in London, Ontario.
Visit Crown Homes' refreshed website here to see the transformation. If you’re looking to elevate your brand and digital presence, learn more about how we can help at Bark Communications.
Whether you're a home builder, nonprofit or business owner, we’re ready to bring your vision to life!
