One of our clients showed us a communications plan they had paid a company exorbitant amounts of money for. When we opened the file, we were shocked.
It was clear within minutes that this plan wasn’t built for them. The goals were vague. The strategies were generic. The “target audience” section could’ve applied to half the organizations in their space. Honestly, it looked like someone had copied and pasted a standard document, slapped the client’s logo on the cover, and called it a day.
We know that kind of surface-level work costs more than just money. It wastes time, delays growth and leaves teams discouraged and doubting. We don’t let our clients settle for cookie-cutter solutions.
We’ve seen firsthand how ineffective and damaging cookie-cutter solutions can be. Every brand has unique challenges, opportunities and audiences. Every decision should be grounded in a deep understanding of the brand. The game plan needs to be steeped with purpose.
That’s why we integrate deeply through our Bark ONE model, becoming an extension of your team, sitting in on your meetings, asking the right questions and crafting solutions that actually work for you.
Because when you work with Bark, you’re not just hiring an agency. You’re gaining a team that cares like it’s our name on the line. (And in a way, it is.)
Cookie-cutter is efficient. But tailored solutions and strategic partnerships will always be worth the time and cost. Work with people who care about your brand and your team.
Let’s build something real together.
