Video content is an indispensable tool for businesses looking to captivate their audience and leave a lasting impression. The Personal Injury Group at Siskinds LLP recognized the power of video marketing and entrusted us to create stunning, impactful videos for their website and social media.
In this blog post, we'll show you examples of videos we produced for the firm and also take you behind the scenes to explore why we made certain strategic and creative choices that resulted in videos that elevated the client’s online presence and brought their legal expertise to life.
Example 1: Why Choose Siskinds LLP?
When we began crafting our video storytelling strategy for the client, we knew we wanted a fresh, engaging video for their website that would give their audience an idea of who the Siskinds Personal Injury Group was and why they are a great choice for legal representation. This sort of video is versatile — it’s suitable for web, social, presentations, email, etc.
When possible, we like to give our clients products that they can use long into the future. I think we accomplished that with this one.
Example 2: Heartfelt Client Story
Another key part of our strategy was highlighting the individual lawyers’ passion for the people they serve. We decided to conduct interviews with the partners and have them share client stories that have impacted them over the years. This gave audiences a peek into who the lawyers were and how they are able to work effectively to bring their clients the compensation they deserve.
Example 3: Videos to Boost LinkedIn Engagement
After conducting a communications audit for the Siskinds Personal Injury team and working with them on their social media strategy for a full year, we had quickly learned that they had a really engaged audience on LinkedIn.
When planning the videos for the client, we wanted to capitalize on this opportunity by producing videos specifically for their LinkedIn audience that not only gave prospective lawyers valuable career tips and insights but built credibility amongst others in the industry who are following them on LinkedIn.
Through these videos, we not only elevated Siskinds' online presence but also humanized the firm, built trust with potential clients and established them as leaders in personal injury law.
If you're looking to transform your online presence and engage your audience through compelling videos, Bark is here to help. Contact us today, and let's create your own success story through the magic of video marketing.
