In the late 1960s, a group of researchers in the United States began experimenting with ways to connect computers across long distances. Their project, ARPANET, was groundbreaking, but it remained the domain of scientists and specialists for decades. The technology to link computers existed, but it was complex, clunky and inaccessible to most people.
Then, in 1991, a British computer scientist named Tim Berners-Lee introduced something new: the World Wide Web. For the first time, information could be shared not just as lines of text or code, but as linked pages of content that anyone could browse. Two years later, in 1993, the release of Mosaic, the first widely used web browser, put the power of the Internet into the hands of everyday people. Suddenly, what had been hidden behind walls of complexity became a global conversation.
The effect was immediate and profound. Businesses, schools, non-profits and individuals all rushed to stake their claim in this new digital frontier. The Internet was no longer just a tool for researchers; it became the platform through which the world would connect, communicate and share ideas.
There is a lesson here for all of us. The Internet existed long before the Web, but until it became accessible, its potential was hidden. The power was always there, but people couldn’t see it or use it. What changed everything wasn’t just the invention of networks, but the creation of a tool that made those networks understandable.
I think many organizations find themselves in a similar place. They have the raw material: a powerful mission, a strong identity and a story worth telling. But without clarity, their message is like ARPANET — real, but inaccessible. At Bark, we help businesses find their “World Wide Web moment.” We make their story clear, usable and compelling, so that instead of remaining hidden, it becomes a platform for connection and transformation.
Because in the end, it isn’t enough to have a great mission. People need to be able to see it, understand it and connect with it.
