Unleash Your Brand ®The Work

Camp Caroline

Camp Caroline

Using Brand and Technology to Create Unforgettable Experiences

branding copyrighting direct mail photography print media strategy development website camps & conference non-profit

At a Glance

Located in the foothills of the Canadian Rockies, Camp Caroline is one of Canada’s premiere camp facilities that gives campers and guests unforgettable moments that encourage faith. Camp Caroline approached Radiant (Bark’s charitable division) to help build their brand strategy. 

Following several on-site meetings and reports, Radiant put together a long-term, fully comprehensive strategy to move the brand forward. We also built a beautifully customized website for the ministry, powered by Radiant WebTools. As part of the exercise, we also presented a new tagline for Camp Caroline, which is now the pillar going forward: “Experience Unforgettable.”

Radiant's Contribution

  • Communications strategy
  • Brand positioning
  • On-site consulting
  • Photography
  • Website, powered by Radiant WebTools (Bark's web platform for charities)
  • Print media
  • Direct mail
  • Clothing design

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Bayer ES

Establishing a Leading Brand for Golf Course and Greenhouse Care

copyrighting direct mail photography print media social media strategy development website agriculture
At a Glance Bayer ES manufactures plant care products for the golf course and greenhouse industries. We were brought on to help establish Bayer ES as an industry leader and grow its market share. Our strategy involved positioning the company as the top educational source for all things “turf and greenhouse.” Throughout the 13+ years

PGC Basketball

Establishing Leaders, Both On and Off the Court

print media strategy development arts & entertainment
At a Glance PGC Basketball runs basketball camps across North America that help players with their skills and grow them into leaders, both on and off the court. Bark was brought into the organization as an external marketing consultant, where we conducted a communications audit that changed the trajectory of the brand’s messaging and

Classic Fire + Life Safety

Using Creative Content to Support Innovative Products and Services

copyrighting photography print media social media video website safety & security
At a Glance Classic Fire + Life Safety is an industry-leading fire protection and life safety organization that works to keep people, properties, and investments safe from fire. We successfully championed their compelling brand story about people helping people through building a stunning, story-first, fully responsive website and content