Recently, I started watching the AMC drama, Mad Men. As a show that boasts historical accuracy, it strikes me that even though so much has changed in the advertising world, so many things have stayed the same.

The options for advertising today are overwhelming. Your budget, however, is not. So what are you going to do?

Sometimes, people don't actually know what they want or need until you show it to them. That is why research, although valuable, will never be a silver bullet for effective marketing and advertising.

When we first started out as a bunch of “twenty-somethings”, we'd take lunch excursions to a water driving range. Those outings provide a great analogy for good and bad advertising.

Today I was had an old design truth positively reinforced - don't just make a change to a design simply because you are bored with it or you 'had a feeling'.

Facebook recently reminded us that true social media engagement doesn't leave a lot of room for automation.

Consistently applying your brand as a filter doesn't come naturally to most of us...perhaps even all of us. But it's critically important!

Sometimes repeating the same thing over and over again just doesn't work. Sometimes, you have to change how you say what you're saying.

The other night, I was at an event with a number of people and the group got to talking about how banks are the most sophisticated marketers out there - but the connotation of the word "sophisticated" in that context wasn't to say that banks had complex or intricate marketing systems, but rather, that they are deceptive and misleading. I kept my mouth shut…at first.