There is an art to logo design - an incredibly important art to it. But no matter how much effort you put into your logo design process, the success of your logo lies elsewhere.

Coke falls victim to it's own brand success in a local grocery store. Who knew that you could be too well branded?

Highlighting your blogs in a tweet can give your blog far greater reach. It's a strategy that falls under integrated communications and it's one you should think about for your organization.

Typically when I hear people complain about the modern terms like Social Media, I immediately tune out because most often, it feels like they are attempting to sound intelligent simply by being contrarian. That said, this morning I heard the term challenged again, but the speaker, Jesse Hirsh, had a fairly decent argument for challenging it in

There are many different strategies you could take in advertising a product or service, but all of them fall under one of two categories: self-promotion or service. The key difference surrounds listening. Self-promotion is characterized by statements like: “This is my product/service, it’s great, you should buy it”.

Do you ever ask yourself if your marketplace is different than others? I ask because very often, firms try to take cues from other firms who operate in different industries with different audiences and find that just following the leader doesn’t work. Often, they are left wondering where things fell apart and they never consider the fact

In response to a recent blog post by American musician, John Mayer, John Piper posted on his blog today about why and how he uses Twitter. it's an outstanding read - one I think anyone who is skeptical of social media should read. I love lines like: "Tweeting is to preaching what the book of Proverbs is to the book of Romans." "Concise is a

This article was sent to me yesterday by our Creative Director, Hugh, and it is excellent. In fact, it's so good that I would go so far as to say that anyone considering a web design project should read, comprehend and apply the observations contained within. That said, as I read through the document, I was struck by a few things that led to one

I'll admit it. I'm a sucker for branding. Recently, I took a one-week vacation to Mexico and in preparing for that trip, I thought to bring a notebook. Part of the purpose of the trip was to get some downtime. To relax. To think. To experience instead of what most of my days look like which is to respond moment-by-moment to a to-do list or the