Back in 2005, the Canadian Olympic Committee, VANOC (Vancouver Organizing Committee) and Canada's sport federations established a very aggressive program (especially for Canada) called 'We Own the Podium', which was meant to inspire Canadian athletes to push harder than they ever had before and set Canada up to win the Vancouver Olympic Games.

Communication is a two-way street right? Well, maybe. But there's lots of times when communication becomes entirely one-sided. It occurs when one person really wants to communicate something but the other has no interest in hearing it. Companies with garbage products do this a lot...and fail. Lots of them use tactics of repetition (read