In a competitive environment where products and services often look remarkably similar, what truly differentiates exceptional businesses from their competitors?  This question is at the heart of building a memorable brand. When we asked our readers what topics they'd like us to explore, Ben Lanthier, an Account Manager with Sportswood

Quick — name a few qualities of a great leader. I bet you thought of things like "decisive," "innovative," maybe "inspiring" or "visionary." We've all sat through those leadership seminars where they drill these attributes into our heads. But here's what's fascinating: When Gallup asked thousands of people across 52 countries what they

Let me start with a truth that might sting: Your team's dedication, late-night strategy sessions and innovative solutions aren't enough. Neither is your industry expertise or your stellar product lineup. The missing piece? A brand that makes people stop scrolling and start converting. I know what you're thinking: "Not another branding

We've all been there. The quarterly numbers look good. The clients are happy. The system works. Everything is fine. That's the moment you should be looking around the corner, getting clear-eyed about what’s next. "If it ain't broke, don't fix it" might be the most expensive advice ever given. Just ask Kodak, who thought everything was fine until

There’s been a lot written and said about artificial intelligence (AI) over the last two years. When we weighed in on the subject, we wondered how this advancement, perhaps the biggest of our lifetime, would shape the future of work — the jury’s still out. What we do know with certainty is that AI is here to stay, and figuring

We’ve all been there: you're walking down the beverage aisle at the grocery store, faced with a sea of colorful cans and bottles. Without hesitation, your hand reaches for that familiar red can of Coca-Cola...

In today's competitive business environment, understanding whether your company is sales-strong or marketing-strong is crucial. If your company leans more on sales than it does marketing, or vice versa, you’ll get no shade from us. It’s not uncommon for there to be a natural bent towards one or the other. The most important thing is knowing which strength you and your team tend to rely on so that you can pursue greater balance.

At the start of a new year, it’s not uncommon to come up with a list of things you intend to change or do differently. When you’re given a clean slate, it triggers a reflective pause: What do I want my life to look like at the end of this year? What do I need to keep doing? What do I need to stop doing?

In the world of consumer electronics, describing something as “revolutionary” and “magical" sounds like hype, marketing bluster. But those were the words Steve Jobs used to describe the iPhone in January 2007, six months before the device first went on sale.

More than sixteen years after the iPhone’s release, intuition continues to be a strategic advantage. In a world where everything seems to be a click or swipe away, it’s easy to think technology has all the answers. But there’s still no app for intuiting how your product or service will enhance the lives of your customers.