Current Scientific Corporation (CURRENT), a leader in advanced maritime and land-based sensor systems, has announced the appointment of Bark Communications as their official Marketing Partner under the Bark ONE model. This strategic move is set to transform CURRENT’s marketing and communications approach, positioning the company for continued growth and innovation in the maritime and defense industries.
As a unique ‘super-employee,’ Bark will integrate directly into CURRENT’s operations, functioning as a key member of the team rather than a traditional external vendor. This model will empower CURRENT with a holistic suite of planning, marketing, communications, technology and design services managed by Bark as a single, seamless extension of CURRENT’s leadership. By embedding Bark into the day-to-day operations, CURRENT will streamline processes, save costs and leverage Bark’s comprehensive expertise for a distinct strategic advantage.
“In today’s competitive market, having a flexible, dynamic marketing strategy is essential,” said Greg Menzies, CEO of CURRENT. “By partnering with Bark through their innovative Bark ONE model, we’re not just hiring a single expert—we’re bringing on an entire team of specialists who are fully immersed in our mission and vision. This partnership gives us the agility and depth we need to not only keep up but to lead the market in our industry. Bark’s involvement in our day-to-day operations means that we’re not just making marketing decisions; we’re making smarter business decisions together.”
As part of this partnership, Bark will manage an array of marketing and communications activities for CURRENT, including strategic planning, tradeshow logistics, social media strategy, content creation, web and technology development, video production and strategic relationship building with key partners, clients and leads. This approach allows CURRENT to maintain a consistent, high-impact presence in the market without the overhead of a traditional, segmented marketing department.
“We are honored that CURRENT has entrusted us with this role, and we are excited to bring the full weight of our team to support their growth,” said Ray Majoran, CEO of Bark Communications. “Our Bark ONE model allows companies like CURRENT to harness the power of an entire strategic team as if they were their own. We’re not just a service provider; we’re an extension of CURRENT’s vision, working hand-in-hand to achieve their goals. This super-employee approach means CURRENT gains the combined expertise of marketing strategists, designers, technologists and communicators—providing a strategic advantage that is unmatched in the industry.”
Bark’s involvement will also include comprehensive management of CURRENT’s tradeshow presence, from booth logistics to graphic design and social media engagement. Bark will oversee the creation and maintenance of datasheets, brochures and website updates, ensuring CURRENT’s brand messaging is consistent, compelling and directly aligned with the company’s strategic goals. By serving as a true partner in every sense, Bark will enable CURRENT to focus on what they do best—delivering innovative multi-sensor camera solutions that keep their customers at the forefront of their respective fields.
This collaboration marks a significant step forward for CURRENT as they continue to expand their influence and market share in both the land and maritime sectors. With Bark’s support, CURRENT is set to elevate its marketing initiatives, bolster its brand and drive forward its mission of delivering cutting-edge sensor technology.
About Current Scientific Corporation
CURRENT is a leading provider of advanced Electro-Optical Infrared (EO/IR) sensor systems for maritime and land applications. Their multi-sensor camera systems are deployed globally on a wide range of vessels including Coast Guard ships, super-yachts, paramilitary and naval vessels, ferries, explorer cruise ships, icebreakers, marine mammal research vessels and other specialized craft. Additionally, their land-based systems are used internationally for coastal surveillance operations. With a focus on innovation, quality and customer satisfaction, CURRENT delivers solutions that enhance operational capabilities for defense, security and commercial clients worldwide.
About Bark
We are a full-service marketing and communications firm offering a broad range of services including strategy, design, technology and content development. Through our Bark ONE model, Bark acts as a super-employee, providing clients with integrated, seamless support that drives results and accelerates growth. Whether engaging as part of a larger marketing team or leading the charge as the primary point person, Bark has the flexibility and expertise to operate at any level and in any role, ensuring that clients get exactly the support they need to achieve their goals.
