As I support and work alongside my family, friends and colleagues, I frequently encounter my own shortcomings. I’m not omni-competent. I have knowledge deficits and can’t do everything. (Just ask my wife.) And these realizations have only helped me to do life and business better. 

To be human is to need help. There are gaps that need to be filled, often by others. By acknowledging it, we grow our capacity to find meaningful solutions. 

Understanding our weaknesses in any area allows us to work to improve them or find the right resources to help strengthen them. Sometimes we need more education in a certain area, or we need to find the right person with a skill we don’t have to step in and lead the way. 

The same is true in our organizations — especially as leaders.

Identifying our gaps is the first step.

This sounds easier than it is. To be clear, gaps are the areas of our work or our organization’s work that are necessary, but missing. One of the traps we often see organizations get caught in is classifying a gap as an unnecessary part of their work. There are many reasons this happens, including hubris or a simple oversight. But no matter the reason, unaddressed gaps have the potential to keep organizations from achieving their goals.

At Bark Communications, we specialize in filling marketing and communications gaps — gaps that keep our clients from building the strongest brands possible.

As we walk through the post-pandemic landscape, we are finding these gaps in marketing and communications to be more pervasive than ever.

At this point, you’re probably asking yourself, “What kind of gaps are we talking about?” It’s often the gaps Bark excels at filling. But most of them are discovered by senior leaders who recognize deficits and refuse to leave them unaddressed.

In our experience, those deficits are usually connected to time, talent and budget. Eager to close the distance between their vision for the future and what exists today, these leaders are hungry for proven branding solutions that accelerate growth.

An organization’s routine marketing and communications efforts will need to involve a wide range of skills and abilities, and usually, a healthy budget, lots of human resources and plenty of time. Hiring for each role and skill is often unrealistic. As an agency, our team steps in as a ‘super-employee’ when and where we’re needed to fill those gaps that budgets and hiring simply cannot fill.

Some of the work we do for our clients includes:

  • Market Research
  • Brand and Communications Auditing
  • Website Planning and Building
  • Social Media Planning and Execution
  • Graphic Design
  • Video Production
  • Copywriting
  • Campaign Development
  • Fundraising Strategy

After many years of working with clients, we have seen extraordinary success with this type of partnership. Our world-class team becomes part of your team — filling whatever gaps your organization may have so you can stand out in today’s crowded marketplace.

If you’ve identified gaps in your organization, we’re here to help. More than that, we’re eager to come alongside you and your team to expand the boundaries of what’s possible.

Brian Klassen
Brian Klassen President

Brian has worked with many national and international advertising agencies spanning a number of market sectors, including agriculture, not-for-profits, associations, sports & entertainment, and finance.