Have you ever stopped and asked yourself the question; does anyone need what I'm selling anymore?

One time to ask yourself that question is when all your marketing and advertising efforts just don't seem to add up to increases in sales.

The reason is that you've lost touch. You've been pushing something for so long, that you've forgotten to stop and ask any one of your customers, if, after all your hard work, you're actually giving them something they want or need.

Good marketing and advertising start with a good product and service around that product. Don't mistake them for silver bullets to solve your sales crisis.

Back your process up a step and take a look in before you look out.

Andrew VanderPloeg
Andrew VanderPloeg Guest Blogger, Consultant

Andrew served at Bark for over 20 years before recently taking over the role of Vice President of Marketing & Communications at ShareWord, one of our favorite organizations.