In our experience, we have seen many organizations working on the fruit and not the important components that produce the fruit.
We are privileged to work with many agriculturally based companies and often rub shoulders with the people who feed us on a daily basis. From that experience, we know that if you ask a farmer, he will tell you that when the fruit is mature, there isn’t much you can do to make it better. You might be able to shine it up a little on your sleeve, but if it’s bad, you’ve just drawn attention to the badness.
The same holds true for what you are selling/promoting (the fruit). Focusing your efforts on the final product and ignoring your brand is an exercise in fruitility (pun intended) and disappointment.
Nature teaches us, along with many other scenarios, that we must look after the plant in order to realize great fruit. We must carefully look after (nurture, empower and protect) the brand, which will then produce the desired results.
We’ve all heard the saying money doesn’t grow on trees. Often, that’s because we haven’t looked after our tree the way we should have.
Crafting a Legacy: Transforming the Brand for one of Canada's Premier Luxury Home Builders
Ryan Johnston client story"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes.
Bark is thrilled to announce a new partnership with Lionhearts Inc. through our Bark ONE program, enhancing our shared mission to serve the vulnerable and bring hope to those in need. This collaboration strengthens Lionhearts' capacity to address food insecurity, deliver essential supplies and provide practical support to communities across
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If there is one thing you want to get right, it’s this: You want to put your brand in a position to maximize its impact in the marketplace. Makes sense, right? Sure it does. But in our experience, there are a couple of things working against you. Fortunately, they have logical solutions which may simply be hidden from view. When it comes
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