- We make a great Alfred.
There's this powerful scene in Batman: The Dark Knight Rises, where Bruce Wayne's servant, Alfred, who has cared for Bruce since he was first born, confronts him about his life as Batman and at his own risk, seeks to help Bruce see that the path he's on will lead nowhere good. In the midst of a comic-based movie, it's an emotional scene that is incredibly well acted by Michael Caine. But at the core of that scene, is the perspective that Alfred brings to Batman's passion. Bruce's passion is leading him astray and Alfred brings that deeply needed outside view. We don't live in a comic book world and presumably, Gotham city won't fall if you don't call us, but I do love that scene as an example of what we bring to the table - perspective. We'd love to be your Alfred
- You don't know what you don't know.
Sadly, this whole post doesn't utilize scenes from Batman to make a point. That said, common phrases are open season for point 2! If there's a discipline, process or a best practice for a specific thing you're doing that you've never heard of, then you wouldn't even know to ask about it and think to apply it. Branding and advertising work is no exception to this. You don't know what you don't know. Conversely, we do this all the time, we have done it for a long time, and we've done it for many, many organizations with great success. I can guarantee you that we know some of the things that you don't know you don't know. We'd love to help you fill in the gaps.
- Simple and obvious doesn't necessarily mean easy.
Often, it may seem that the processes, tools and even ad campaigns that great organizations have are really simple. But simplicity doesn't necessarily come easily. Often, that perceived simplicity in something like a mission statement, or a creative brief or a postcard has come out of a painstaking process of refinement. The end results can be deceiving. Don't take them for granted. We're here to help you through the tough stuff to arrive at powerful solutions that may look simple, but in actual fact are elegant, powerful tools for the organization.
- Time is of the essence.
OK, back to Batman! For all intents and purposes, Bruce Wayne is a super smart, super wealthy, highly attractive ninja – and even he needs help to do his job. If it weren't for friends like Alfred, Commissioner Gordon and Lucious Fox, he'd have been in no end of trouble. There's just too much to do and too much that can go wrong for him to try things all on his own. Today's media world couldn't be more like that. You may be the equivalent of a super hero in terms of your ability to run your business or perform your job description, but you still need help and if you're looking for it, we'd love it if you'd think about us.
About two years into my tenure at a niche/nonprofit publisher, I realized that while we were really good at creating content we weren’t that good at selling it. Our size had something to do with it.
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