At a Glance
Bayer ES manufactures plant care products for the golf course and greenhouse industries. We were brought on to help establish Bayer ES as an industry leader and grow its market share. Our strategy involved positioning the company as the top educational source for all things “turf and greenhouse.”
Throughout the 13+ years that we worked with Bayer ES, our thoughtful and strategic communications reflected the quality of their products while establishing the company as the leading resource for golf course and greenhouse care.
Bayer ended up needing to bring all of their sub-brands in-house, so that meant the end of our tenure, but it was a great run!
Our Contribution
- Brand strategy
- Digital marketing
- Advertising
- Print marketing
- Direct mail
- Social media
- Website
- Content management system
- SEO and Analytics management
- Photography
- Media buying
- Event management