At a Glance

When West Elgin Mutual and Howard Mutual came together to form what would eventually become Salus Mutual, they came to us. Mergers are fraught with challenges, not the least of which is how to position the new company when deep ties to the old ones may exist.

Major moves and moments should be celebrated and supported with major communications and marketing efforts. And this group realized the benefits of pouring their hearts and souls into the work — and it shows.

With a great name, a well-defined brand, and beautiful design, the internal team and external market responded positively, giving the new company, Salus Mutual, a strong start and momentum they can build on.

Bark's Contribution

  • Brand Audit and definition
  • Name development
  • Logo and support material design
  • Website (BarkBuilder)
  • Social Media
  • Tradeshow material
  • Advertisements
  • Social media