At a Glance When West Elgin Mutual and Howard Mutual came together to form what would eventually become Salus Mutual, they came to us. Mergers are fraught with challenges, not the least of which is how to position the new company when deep ties to the old ones may exist. Major moves and moments should be celebrated and supported with major

At a Glance The Ontario Mutual Insurance Association (OMIA) provides personalized insurance solutions for residential properties, automobiles, businesses, and farm operations. We came alongside OMIA to develop a new public-facing brand that provides credibility for all mutual insurance companies in Ontario. After establishing the brand as

At a Glance West Elgin Mutual Insurance provides personalized products for residential properties, automobiles, contractors, businesses, and farm operations. They came to us with an outdated visual brand and website that did not communicate the great qualities of the brand to the right audiences. They knew it was time for a change.  

At a Glance Edge Mutual is part of the Ontario Mutual Insurance Association family, an organization that prides itself in providing insurance to rural communities by focusing on relationships and great service. When the Edge Mutual team approached us to spearhead their rebrand, we considered the goals and areas of excellence within the company