At a Glance
Edge Mutual is part of the Ontario Mutual Insurance Association family, an organization that prides itself in providing insurance to rural communities by focusing on relationships and great service. When the team approached us to spearhead their rebrand, we considered the goals and areas of excellence within the company to inform the brand's future identity.
At the time, they had appointed a newly strengthened leadership team, began a massive building expansion, and implemented new operational developments. The brand was no longer a small, conservative company — it had found its edge. We used that edge to inspire the rebrand and marketing strategy.