At a Glance

Maple Leaf Sports & Entertainment (MLSE), home of the Toronto Maple Leafs (NHL) and the Toronto Raptors (NBA), is one of the largest sports franchises in the world.

Bark assisted in establishing secure online initiatives for the Maple Leafs Hockey School and Raptors Basketball Academy. The NBA then partnered with MLSE to develop a digital marketing campaign for NBA 3-on-3 — and they chose Bark to spearhead the design and development of a new website which included a secure registration system. Each of the projects were a huge success!

We also had the opportunity to build a supporting website and registration system for NBA officials.

Bark securely powered the MLSE websites for about seven years until the NBA and NHL ultimately took over the sites for all of their respective teams.

Our Contribution

  • Design and development of creative online campaigns for the Leafs and Raptors
  • User-friendly websites for the Toronto Maple Leafs Hockey School and Raptors Basketball Academy, including a secure registration system for both camps
  • Custom content management system (CMS)
  • NBA 3-on-3 website, scheduling tools, and secure registration system
  • NBA Officials website
  • Desktop Wallpapers
  • Ongoing support