Let's be honest. We all talk a good game, but when it comes to living on purpose, we're not great at it. There are lots of reasons for why we might not be living on purpose (not the least of which is our habit of living in the moment), but we need to cultivate purposeful living and branding.

Your passion can skew your perspective and put you way out of balance with what's actually going on. As Marketers, all keyed up with smartphones, Twitter accounts and digital advertising, our passion can skew our perspective as well. It's the reason that client relationships need to be mutual - together, you win.

On my way into work this morning, I passed by a house that was being built and I was reminded and reinforced of something we learned a long time ago.

Umbrellas are fantastic to have around when it rains. But what if you never think to put one in your car or bring it with you on a walk? The answer is obvious and the implications are significant - particularly in a business context.

As a brand development firm, one of the most valuable services we offer might surprise you. It's objectivity.

We live in a world where some things are simply expected to be free - particularly art and those types of art that are available digitally/online. But for all this "free", what's the cost?

Marketing and advertising are the fruits of a brand. But fruit is only ever going to be as successful as the tree it grows on...

Weak Request For Proposal documents are a massive risk for everyone involved in the process. Find out why in today's post and also learn what you can do to deal with those pesky tech. projects that are hard to define in-house.

All too often, we let tools like Facebook and Twitter rule our approach to our customers. But you don't need that third voice in the conversation - the most important people are your customer and you.