Every business gets sponsorship opportunities. But which events and causes do you sponsor and which do you pass on? What's your criteria? Here are some thoughts on how to make those decisions.

If your advertising strategy is like Gotham City - dark, foreboding and without a lot of hope - we'd love to be your Batman.

Communication projects are set to succeed or fail long before the final work is delivered. If there were some things that I could tell you to do to set yourself up for a win, it would be these 6 things.

Did you know that the root of the word "culture" is "cultivate"? Perhaps that seems obvious to you, and admittedly, when I read that last week, it struck me as something that I probably could have figured out - and yet, I've never thought about it before and it has some really big implications...

As kids, we learn things from our parents that get deeply ingrained in our day-to-day lives. Sometimes though, we forget to apply the simplest of childhood lessons to our daily lives and it's almost shocking when we finally come to that realization.

A lot of people talk about relationships on social media sites as being fake. Many others would also say that advertising messages are fake as well. However, if done well, these communications can actually augment and strengthen our relationships - personal and organizational.

Acknowledging a challenge is the first step to overcoming it. I'd guess most people would agree with that statement. But in reality, sometimes, we either don't see or purposefully avoid addressing the big challenges in our way. Here's one to engage head on.

Lying in advertising isn't new. But it's not good advertising and it says something about the company that puts it out there and the products or services it markets.

Sometimes it helps to understand what a person is saying if you also understand where they are coming from. That context helps to frame what they are saying. Today's blog let's you in on why we're big fans of branding.