In the business world, we often equate success with knowledge: having deep domain expertise. After all, understanding your market, knowing your audience and mastering your craft seem like obvious prerequisites to achievement. But after years of consulting with brands on their positioning and communications strategy, I've observed something

If there is one thing you want to get right, it’s this: You want to put your brand in a position to maximize its impact in the marketplace. Makes sense, right? Sure it does. But in our experience, there are a couple of things working against you. Fortunately, they have logical solutions which may simply be hidden from view. When it comes

Both in our agency and our partnerships with clients, it is, and always has been, a pleasure to work with amazing people.

One such client is Salus Mutual, a company who not only understands the value of high-quality brand work, but is passionately committed to going the extra mile. With empathy and professionalism, they’re there for their neighbors when the unexpected happens.

Check out Brian's video to gain insight on how to know when your brand needs a makeover, and the best methodology for re-vamping your brand. 

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.

Understanding our weaknesses in any area allows us to work to improve them or find the right resources to help strengthen them. The same is true in our organizations. Identifying our gaps is the first step to operating in excellence.

Let's be honest. We all talk a good game, but when it comes to living on purpose, we're not great at it. There are lots of reasons for why we might not be living on purpose (not the least of which is our habit of living in the moment), but we need to cultivate purposeful living and branding.