I recently walked into a sandwich shop and saw a six-foot-tall poster of a sandwich on the wall. Something about it was deeply wrong. The bread did not look like bread; the fillings looked unnatural — to the point where I felt uneasy looking at the image. The image was clearly generated by AI, and I learned that day that I don’t want artificial intelligence anywhere near my food.

Walk into almost any Costco and you’ll see the same thing: packed aisles, long checkout lines and people leaving with carts full of products they probably didn’t plan on buying. On paper, this scenario sounds like a personal nightmare. Yet I, along with millions of people, happily pay for a Costco membership every year.

Why?

A lot of ads sound the same. Have you noticed?

Messaging like this is everywhere:

"Our product helps teams boost productivity."

"Quality you can trust."

"A dining experience you'll never forget."

While these things might be true, they don't tell people what makes them different.

I came across an Instagram ad recently that completely stopped me mid-scroll. I watched it a few times over and realized something interesting: while I could see myself being interested in the product, I was even more drawn in by the entertainment of the ad itself. It was interesting, authentic and full of personality while still showcasing the product perfectly.

It was completely different from the ads I normally scroll past.

Simplicity sounds easy. But anyone who's worked on a brand knows, it’s actually one of the hardest things to pull off. As a marketer and a creative, I love new ideas. I get excited about fresh trends, new platforms, eye-catching design styles. And if you’re reading this blog, I bet you can relate. 

One of our clients showed us a communications plan they had paid a company exorbitant amounts of money for. When we opened the file, we were shocked.

Most businesses obsess over one thing when it comes to digital marketing: traffic. How many people are coming to our website? How can we get more clicks? Should we boost that post again? If your digital campaigns are driving traffic but not delivering results, it’s time to stop blaming the algorithm and start looking at your landing pages.

In 2025, a strong personal brand is not just a nice-to-have for founders and executive directors — it’s a necessity. While company pages and official communications play a huge role in marketing an organization, leveraging the founder/CEO’s LinkedIn presence and email outreach can make a significant impact on brand visibility, trust and

This one’s for all the content creators out there. We’ve all experienced it… you’re staring at an empty content calendar, feeling the pressure to post something, but inspiration just isn’t striking. Maybe your creativity is running low, or maybe you feel like you’ve already said everything there is to say. Know this: you don’t have to reinvent