Most businesses obsess over one thing when it comes to digital marketing: traffic. How many people are coming to our website? How can we get more clicks? Should we boost that post again? If your digital campaigns are driving traffic but not delivering results, it’s time to stop blaming the algorithm and start looking at your landing pages.
The Press Box
Bark’s Central Media Hub
The Press Box is a unique place where we share thoughts on innovation, brand strategy, client insights, and our latest SAAS projects.
Leveraging Your Personal Brand: A Must-Have Strategy for Executives in Company Marketing
Ryan Johnston insight
In 2025, a strong personal brand is not just a nice-to-have for founders and executive directors — it’s a necessity. While company pages and official communications play a huge role in marketing an organization, leveraging the founder/CEO’s LinkedIn presence and email outreach can make a significant impact on brand visibility, trust and
What to Post When You Have Nothing to Post: 5 Ideas to Keep in Your Back Pocket
Ryan Johnston insight
This one’s for all the content creators out there. We’ve all experienced it… you’re staring at an empty content calendar, feeling the pressure to post something, but inspiration just isn’t striking. Maybe your creativity is running low, or maybe you feel like you’ve already said everything there is to say. Know this: you don’t have to reinvent
Crafting a Legacy: Transforming the Brand for one of Canada's Premier Luxury Home Builders
Ryan Johnston client story"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes.
Stressed Out by Facebook Business Manager? How to Set Your Business Up for Success
Ryan Johnston insightHaven't figured out how to manage Facebook ads properly? Hear us when we say: You are not alone. This issue is way more common than you might think. Hear about the experiences of our clients who used to struggle with Facebook business manager!
Lights, Camera, Success: How We Crafted Stunning Videos for Siskinds Law Firm
Ryan Johnston client storyCheck out some examples of videos we produced for Siskinds The Law Firm while we take you behind the scenes to explore why we made certain strategic and creative choices that resulted in videos that elevated the client’s online presence and brought their legal expertise to life.
Email marketing remains one of the most effective ways to connect with your audience, promote products or services and drive engagement. However, with inboxes flooded daily, it's essential to follow best practices to ensure your emails stand out and achieve your desired outcomes. In this blog post, we'll explore some key email marketing best
By now, you’ve heard about the new social platform that’s landed on the scene. Meta’s Threads is positioning itself as the soon-to-be champion text-based social app — and for them, the timing couldn’t be better.
Bark Recruitment Campaign Leads to Major Influx in Applications for Thriving Canadian Company
Ryan Johnston client storyAs Classic FLS experienced rapid growth, they encountered a new challenge: a shortage of personnel to keep up with demand. To help tackle this issue, we developed a recruitment strategy that would attract top talent to various positions throughout the organization.