In the world of consumer electronics, describing something as “revolutionary” and “magical" sounds like hype, marketing bluster. But those were the words Steve Jobs used to describe the iPhone in January 2007, six months before the device first went on sale.

More than sixteen years after the iPhone’s release, intuition continues to be a strategic advantage. In a world where everything seems to be a click or swipe away, it’s easy to think technology has all the answers. But there’s still no app for intuiting how your product or service will enhance the lives of your customers.

Ransomware attacks are all too common these days. We think, “That happened to someone else, but it certainly won’t happen to me.” Well, guess what? It can. Today, I’d like to share our story and offer 12 suggestions to help you in your critical thought process when it comes to protecting against these types of cyberattacks.