At a Glance
Compassion Gallery was (and is) a very unique opportunity for Bark. Featuring the fine art photography of Bark's CEO and President, Ray Majoran and Brian Klassen, Compassion Gallery is a fully functioning digital gallery powered by BarkBuilder.
Bark developed a strategic approach to creating Compassion Gallery as a BAM (“Business as a Mission”). After conducting thorough market research, we established an operational plan and began designing the Compassion Gallery brand and creating a public relations strategy. This strategy included running an innovative Kickstarter campaign to promote the work of Compassion Gallery, including the book unOblivious. The campaign raised over $40,000 for the project.
Then, using technology we developed from scratch, we created a virtual gallery that features a beautiful room preview tool, enabling users to view any artwork in a virtual space. Viewers can interact with various spaces, wall colors, framing choices, and art sizes. From there, they can purchase the artwork they like, their preferred matting, and custom frame preference (if applicable).
When we executed the second half of the PR strategy, it resulted in the organization being featured by several publications, including:
- The Washington Post
- 100 Huntley Street
- Business Insider
- CBC
- The Weather Network
- MSN
Most importantly, Compassion Gallery is succeeding in its mission: it has raised thousands of dollars to help care for the world’s most vulnerable and continues to work to do so.
Our Contribution
- Market research
- SWOT analysis
- Website powered by BarkBuilder
- Interactive virtual reality art gallery
- Business strategy
- PR strategy
- Logo
- Communications guide
- Newsletters
- Press releases
- Social media
