Unleash Your Brand ®The Work

The Salvation Army

A Strategic Approach for a Global Ministry Brand

website non-profit

At a Glance

The Salvation Army in Canada employs 10,000 people and is supported by over 130,000 volunteers. After seeking leading agencies in Canada and the U.S. that could build an enterprise-level digital solution that would allow for full collaboration and efficiency between all departments and sectors of the organization, they chose Radiant (Bark's charitable division).

Through a series of consulting and planning sessions, we worked with the Salvation Army department heads to develop a customized framework and UX metrics that would accomplish the organization’s goals. After 18 months of careful planning and execution, the Salvationist platform was launched and now serves the entire organization and its constituents.

Geoff Moulton, Salvation Army in Canada Editor in Chief, noted:

The Radiant WebTools-powered website is the result of the collaboration of more than a dozen THQ departments and sections to create a one-stop hub for internal news and information. Benefits of the new website include: 

  • increased security
  • cost savings
  • mobile-friendly interface
  • accessibility compliance
  • elimination of redundancies
  • a better user experience as we integrate resources under one umbrella

Our Contribution

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Dietitians of Canada

Rebranding the National Association of Dietitians

branding copyrighting marketing management mobile app print media public relations strategy development website health & wellness
At a Glance Dietitians of Canada is one of the largest organizations of dietetic professionals in the world, representing almost 6,000 members. They chose Bark to spearhead the redesign of their brand. We created and implemented the new brand identity across the organization. From redesigning their website and creating a mobile app to guiding

Classic Fire + Life Safety

Using Creative Content to Support Innovative Products and Services

copyrighting photography print media social media video website safety & security
At a Glance Classic Fire + Life Safety is an industry-leading fire protection and life safety organization that works to keep people, properties, and investments safe from fire. We successfully championed their compelling brand story about people helping people through building a stunning, story-first, fully responsive website and content

PGC Basketball

Establishing Leaders, Both On and Off the Court

print media strategy development arts & entertainment
At a Glance PGC Basketball runs basketball camps across North America that help players with their skills and grow them into leaders, both on and off the court. Bark was brought into the organization as an external marketing consultant, where we conducted a communications audit that changed the trajectory of the brand’s messaging and