Edge Mutual

At a Glance

Edge Mutual is part of the Ontario Mutual Insurance Association family, an organization that prides itself in providing insurance to rural communities by focusing on relationships and great service. When the Edge Mutual team approached us to spearhead their rebrand, we considered the goals and areas of excellence within the company to inform the brand's future identity.

With a new leadership team at the helm, significant expansion in their physical infrastructure underway, and important operational improvements being made, the organization was quickly outgrowing its image as a small, conservative company. They were ready to embrace a bolder, more dynamic future — they had truly found their edge.

Our ongoing relationship with Edge Mutual stands as a testament to Bark’s commitment to fostering enduring partnerships that grow and evolve over time. Recently, we were entrusted with the task of reimagining their website. This wasn’t just another project for Bark, but a unique opportunity to extend their brand and further cement their reputation as a trustworthy, forward-thinking, and people-centered insurance company.