At a Glance
PGC Basketball runs basketball camps across North America that help players with their skills and grow them into leaders, both on and off the court. Bark was brought into the organization as an external marketing consultant, where we conducted a communications audit that changed the trajectory of the brand’s messaging and identity.
PGC is more than a sports camp — it’s why we wanted to work with them, and it’s what makes them so valuable as an organization. PGC invests in the future careers of the players who step onto their courts. Once Bark helped PGC realize this, we created a campaign that charted the new course and followed it up with print material and digital advertisements.
Our Contribution
- Communications audit
- Communications guide
- Marketing consultation
- Photography guide
- Tone boards
- Google advertising
- Facebook advertising
- Analytics reports
- Print materials
