Unleash Your Brand ®The Work

The Salvation Army

The Salvation Army

A Strategic Approach for a Global Ministry Brand

website non-profit

At a Glance

The Salvation Army in Canada employs 10,000 people and is supported by more than 130,000 volunteers. Radiant has had the privilege of partnering with The Salvation Army since 2004, supporting a wide range of initiatives across the organization. This project represents the latest chapter in that long-standing relationship.

After seeking leading agencies in Canada and the U.S. that could build an enterprise-level digital solution allowing for full collaboration and efficiency between all departments and sectors of the organization, they chose Radiant (Bark's charitable division).

Geoff Moulton, Salvation Army in Canada Editor in Chief, noted:

The Radiant WebTools-powered website is the result of the collaboration of more than a dozen THQ departments and sections to create a one-stop hub for internal news and information. Benefits of the new website include: 

  • increased security
  • cost savings
  • mobile-friendly interface
  • accessibility compliance
  • elimination of redundancies
  • a better user experience as we integrate resources under one umbrella

Our Contribution

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branding copyrighting marketing management mobile app print media public relations strategy development website health & wellness
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copyrighting photography print media social media video website safety & security
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At a Glance PGC Basketball runs basketball camps across North America that help players with their skills and grow them into leaders, both on and off the court. Bark was brought into the organization as an external marketing consultant, where we conducted a communications audit that changed the trajectory of the brand’s messaging and