Over the last three decades of working with organizations, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...

"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes. 

f you’re a CEO or Marketing Director, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?

We’ve all been there: you're walking down the beverage aisle at the grocery store, faced with a sea of colorful cans and bottles. Without hesitation, your hand reaches for that familiar red can of Coca-Cola...