Let me start with a truth that might sting: Your team's dedication, late-night strategy sessions and innovative solutions aren't enough. Neither is your industry expertise or your stellar product lineup. The missing piece? A brand that makes people stop scrolling and start converting. I know what you're thinking: "Not another branding

We've all been there. The quarterly numbers look good. The clients are happy. The system works. Everything is fine. That's the moment you should be looking around the corner, getting clear-eyed about what’s next. "If it ain't broke, don't fix it" might be the most expensive advice ever given. Just ask Kodak, who thought everything was fine until

This one’s for all the content creators out there. We’ve all experienced it… you’re staring at an empty content calendar, feeling the pressure to post something, but inspiration just isn’t striking. Maybe your creativity is running low, or maybe you feel like you’ve already said everything there is to say. Know this: you don’t have to reinvent

What’s more important: Building an internal empire or achieving real success?

In the business world, we often equate success with knowledge: having deep domain expertise. After all, understanding your market, knowing your audience and mastering your craft seem like obvious prerequisites to achievement. But after years of consulting with brands on their positioning and communications strategy, I've observed something

At Bark, we believe technology and design can be powerful catalysts for brand impact. When Compassion, a global leader in child development and poverty alleviation, needed a solution to engage donors more effectively, they came to Radiant (Bark’s charitable division) to help reimagine their primary donor system, MyCompassion.

Over the last three decades of working with organizations, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...

"Partnering with Bark over the past year has been instrumental in helping us understand our audience's perception while also allowing them to gain a clear insight into who we are... With a clear roadmap now in place, we are confident in our ability to maintain consistency in our messaging moving forward," says Ken Bell, CEO and President of Crown Homes. 

f you’re a CEO or Marketing Director, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?