The meteoric rise of ChatGPT told OpenAI and their competitors what to do: take their foot off the brake; go all in. With the gas pedal to the floor, some are urging caution, while others race towards their A.I. payday, their eyes firmly fixed on the prize.

TikTok has given us a unique insight into what types of video content audiences love to see. Find out how the beloved cookware brand Le Crueset is strategically using short-form video content to build their brand. 

We all see the same things differently. Our unique experiences give each of us a one-of-a-kind vantage point. And that’s why understanding the role perspective plays in branding is essential for marketers and communicators.

Ransomware attacks are all too common these days. We think, “That happened to someone else, but it certainly won’t happen to me.” Well, guess what? It can. Today, I’d like to share our story and offer 12 suggestions to help you in your critical thought process when it comes to protecting against these types of cyberattacks.

Understanding our weaknesses in any area allows us to work to improve them or find the right resources to help strengthen them. The same is true in our organizations. Identifying our gaps is the first step to operating in excellence.

Bark Communications is pleased to announce that Siskinds has retained Bark Communications to assist with its communications and social media efforts for their Personal Injury department.

We are thrilled to add such a prestigious law firm to our client roster and look forward to serving them well.

For many years, businesses have struggled with how to setup digital signage in their lobbies and throughout their business. Digital signage is useful for displaying announcements, news, educational content, weather, and other videos and image slides. 

What if you could sell your product or service in five seconds? How great would that be? Recently, we’ve had a number of people walk into our offices trying to sell something. It’s ranged from printing services, to promotional products. At one point, the sales person wanted to trade food coupons to a local restaurant for my personal

In our last post, we encouraged you to consider what good social media usage is all about - relationships. Today, we want to share a personal anecdote that demonstrates that very point.