What’s more important: Building an internal empire or achieving real success?

At Bark, we believe technology and design can be powerful catalysts for brand impact. When Compassion, a global leader in child development and poverty alleviation, needed a solution to engage donors more effectively, they came to Radiant (Bark’s charitable division) to help reimagine their primary donor system, MyCompassion.

Over the last three decades of working with organizations, I’ve had many conversations that have left me thinking deeply about the intersection of stewardship, responsibility and leadership. A specific interaction has left a lasting impression on me...

f you’re a CEO or Marketing Director, think about how much cash went to marketing salaries, overhead and the endless cycle of onboarding and managing. Now, compare that to what you actually accomplished. Are you seeing the growth and ROI you aimed for, or does the math look grim?

As the leaves begin to change and we settle into September, it's easy to think we still have plenty of time before the year comes to a close. But here’s the truth: September isn’t just another month—it’s a pivotal time to refocus, plan and ramp up your efforts for the year ahead. 

In this article you’ll find what you need to know about the unprecedented IT outage that disrupted institutions around the world today.

Reports indicate that thousands of flights were temporarily grounded, financial transactions were disrupted and critical healthcare services were impacted. This event serves as a stark reminder of the vulnerability of our technology-dependent world. 

At Bark, we often encounter businesses tempted by services offering to flood social media with large volumes of content at incredibly low costs. While the appeal of constant activity might seem enticing, it’s the quality of content that truly drives success on social media. Here are seven reasons why focusing on high-quality content is the strategic choice for meaningful engagement and long-term growth.

Helping our clients move away from the all-too-common practice of self-diagnosing their own marketing and communications problems often leads to brand breakthroughs that propel their organizations forward.  In our experience, it’s really hard to read the label from inside the bottle. While you may have important insights about the state of your brand, problems get solved when businesses welcome objective input from experts who care about helping them.

Ransomware attacks are all too common these days. We think, “That happened to someone else, but it certainly won’t happen to me.” Well, guess what? It can. Today, I’d like to share our story and offer 12 suggestions to help you in your critical thought process when it comes to protecting against these types of cyberattacks.