At a Glance

The London Lightning represent London, Ontario in the National Basketball League. Bark was tasked with designing the Lightning’s brand. We started with the iconic, striking, family-friendly logo and the players’ jerseys. We later designed many elements of the brand, including tickets, game-day programs, and a website. Shortly after, in their inaugural year, the London Lightning went on to win the championship! 

Our Contribution

  • Brand identity
  • Logo
  • Stationery
  • Website
  • Jerseys
  • Season tickets
  • Arena banner
  • Posters
  • Backdrops
  • Game Day Program
  • Desktop wallpapers
  • Yearbook