Those generational marketing playbooks gathering dust on your shelf? It might be time to toss them out. We've built entire campaigns around the gospel that Gen Z demands authenticity, Boomers cling to tradition and Millennials won't buy unless your brand champions a social cause. These stereotypes have shaped creative briefs and media buys for

Long before conversations about artificial intelligence started dominating headlines, I was spending much of my life behind a camera capturing moments in remote villages and breathtaking landscapes, always with the goal of telling deeper stories through imagery. Photography has never just been a creative outlet for me; it’s a way of seeing the

After more than three decades in business, I’ve witnessed plenty of change. Technologies come and go, trends rise and fall and new generations bring fresh perspectives. But there’s one truth I’ve come to respect more with every passing year: the core principles of marketing don’t really change. Only the names do. Back in the day, we talked about

Most businesses obsess over one thing when it comes to digital marketing: traffic. How many people are coming to our website? How can we get more clicks? Should we boost that post again? If your digital campaigns are driving traffic but not delivering results, it’s time to stop blaming the algorithm and start looking at your landing pages.

Let’s be honest — behind every great decision is a room full of passionate people who probably didn’t all agree. I’ve been in countless meetings over the years where ideas bounce around, perspectives clash and tensions rise. People bring their best ideas and arguments to the table — and they should. It means they care. It means they’re invested.

Your morning started with an urgent email about declining engagement on social, followed by a less-than-encouraging Slack message pointing to the success of your competitor's recent campaign. An hour later, your boss wants to know when you're going live with that new CRM integration that promises to boost lead conversion. And the sales team?

We’ve all experienced it — walking into a room and instinctively pausing, our attention drawn to a single individual who exudes presence and importance. But why does this happen? And more importantly, how can you ensure that your brand commands the same level of attention? Stopping power isn’t everything, but it is the first thing. If your brand

In 2025, a strong personal brand is not just a nice-to-have for founders and executive directors — it’s a necessity. While company pages and official communications play a huge role in marketing an organization, leveraging the founder/CEO’s LinkedIn presence and email outreach can make a significant impact on brand visibility, trust and

In a competitive environment where products and services often look remarkably similar, what truly differentiates exceptional businesses from their competitors?  This question is at the heart of building a memorable brand. When we asked our readers what topics they'd like us to explore, Ben Lanthier, an Account Manager with Sportswood